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Seeking Alpha 2021-12-01 20:38:28

Meta reverses stance, makes it easier to run cryptocurrency ads

Meta Platforms (NASDAQ:FB) said on Wednesday that it is going to make it easier to run cryptocurrency ads on its platform, reversing a long-standing decision that limited the reach of the industry. Meta Platforms shares fell nearly 4% to $312.88 despite the announcement. The company said it will expand the number of regulator licenses it allows to 27, up from 3 previously. Meta Platforms (FB), previously known as Facebook, said in a blog post it was making the move "because the cryptocurrency landscape has continued to mature and stabilize in recent years and has seen more government regulations that are setting clearer rules for their industry." It hopes the changes will allow for "more equitable and transparent" treatment of advertisers, including small businesses. Meta (FB), which initially banned crypto-related ads in 2018, but eased that stance in May 2019, had previously indicated advertisers could send an application with licenses they had had, "whether they are

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